When Seattle entrepreneur April Pride was tapped to design a cannabis lifestyle brand for women, she was ecstatic — but trepidatious. “I knew that it was a great opportunity from a professional standpoint, but at the same time, it meant that I was going to have to be really open about my personal life,” says Pride. As the mother of two young boys, Pride had to consider the impact of this cannabis-centered career move on her family.
Pride built Van der Pop, a female-focused line of cannabis accessories, out of her house while her kids were on summer break. “We’d have to take measurements, so cannabis was on the kitchen table,” says Pride. “My kids know what it looks like, they know what it smells like, they know the different ways you can consume it — they’re really in this with me.”
Although Pride never uses cannabis in front of her children, she has no qualms about enjoying its high in their presence. “Cannabis allows me to slow down and not be so concerned about the things that can wait,” says Pride.
Pride hopes that owning her usage will cultivate open lines of communication about cannabis when her kids hit the teen years. “All I can really do is ask my kids to be responsible, because I think it’s naive to think that they will abstain,” says Pride.
Since Seattle’s first legal recreational pot shops opened in 2014, many parents, educators and researchers have wondered about the potential impact on kids. The cannabis on the market today is different than what was available even 10 years ago and eye-catching billboards are everywhere.
But has advertising, greater accessibility, and an increased prevalence of adults using marijuana changed teen usage rates in Washington since legalization took effect?